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Among all products, the demand for consumables is expected to exhibit faster growth in the aromatherapy market, witnessing a CAGR of 10.1% during the forecast period. This growth is mainly attributable to the increasing adoption of consumables such as essential oils as therapeutic agents for treating various disease conditions.
The market for aromatherapy in topical application is expected to witness fastest growth at a CAGR of 9.8% during the forecast period, as essential oils can be diluted in a cream or carrier oil and applied as required to the concerned area of the body.
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In order to increase the market share, key players in the aromatherapy industry are developing and introducing new products. For instance, in April 2018, Plant Therapy Essential Oils launched an exclusive and limited edition of Mother’s Day set, Dear Mom set. This set includes various products that complete the need of mothers, for relaxing and unwinding. Additionally, it includes Forever Mom synergy blend to promote relaxation and reduces tensions and worries.
In March 2018, Plant Therapy Essential Oils launched three new essentials oils, Bergamot Mint, Caraway Seed CO2, and Cubeb, to expand their extensive line of pure and natural essential oils. The company added these exclusive products, which are expected to delight customers with more options related to these products.
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Some of the other key players operating in the aromatherapy industry are dōTERRA International LLC, Young Living Essential Oils, Mountain Rose Herbs, Edens Garden, Rocky Mountain Oils LLC and Frontier Co-op.
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