The global sports drinks market
is expected to grow at a CAGR of 8.1% during 2016-2022. Among the various product
types, the isotonic segment held the largest share in the global sports drinks market in 2015.
The up surge in the level
of urbanization has been propelling consumer demand in all domains. Their changing
lifestyle is encouraging them to adopt healthy drink habits. This is also
driving the demand for sports nutrition products including the sports drinks,
such as protein drinks, non-protein drinks and herbal drinks. The shift in
consumer trend is also encouraging the sports drinks manufacturers to evolve
new products that can suffice people to attain their health goals faster.
Africa and Asia are regions with fastest rate of urbanization. According to a
report by United Nations, the urbanization level for all of the global regions
will be above 50% by 2050.
Explore Report Description with Detailed Table of Content at: https://www.psmarketresearch.com/market-analysis/sports-drinks-market
The developed countries
such as the U.S. and countries in Europe are the major markets for sports
drinks products, due to their high disposable incomes; however, the emerging
economies in Asia-Pacific are expected to be major growth drivers for the
market during the forecast period. The low awareness in the developing
countries as compared to the western markets is the key reason for less market
share of eastern countries in the global sports drinks market. Moreover, the
low disposable income of consumers and use of products limited only to elite
class people have also been hindering the growth of the market earlier.
However, with the increase in consumers’
disposable income and growing level of awareness in Asia-Pacific about the
benefits of sports drinks products are expected to provide significant growth
opportunity to the market.
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